They're pretty cool...and are recreations of the original ads for the comic series.
I recently found copies of the original ads, so for your perusal....comparisons:
(feel free to pass these around to wherever --though I'd appreciate a nod...or just link back here:) )
The order posted is based on the file names of the comic ads....I don't know if this was the order they were put out in.
Also interestingly, if you can scroll thru each of them so the same elements of the image don't move (I can using Mac preview), you'll see the clock in the movie ads, but not the comics, flickers back in forth....I haven't spent the time to figure out if the hand position has any bearing on where the scene happens in the story (as the scenes are generally more back story elements than actual story ones, that might not be too possible)